HomeMy WebLinkAboutResolutions R24-03-691 - 03/18/2024 - Adopting a Branding Toolkit for the City of MiltonSTATE OF GEORGIA
FULTON COUNTY
RESOLUTION NO. R24-03-691
RESOLUTION OF THE CITY OF MILTON, GEORGIA
ADOPTING A BRANDING TOOLKIT FOR THE CITY OF MILTON
WHEREAS , the City of Milton has commissioned Arnett Muldrow & Associates to assist
in preparing a "branding statement, tagline , ex isting brand extension , and certain refinements " to
those lo gos , iconography , and images that comprise the palate of aesthetic images that are uniquely
part of the Milton brand;
WHEREAS , the functional product of this branding work has been the creatio n of a
branding toolkit;
WHEREAS, the C it y of Milton by and through the City Counci l, wishes to approve the
branding toolkit;
WHEREAS , in doing so , the City Co un cil further desires to recognize that, as with all
matters in vo lving aesthetics , the toolkit is a flexible array of e lements that may be modestly
adjusted , harmonized , blended , and otherwise crafted to produce maximum aesthetic and branding
effect.
NOW, THEREFORE BE IT RESOLVED , the Mayor and Council of the City of Milton ,
Georgia, pursuant to their authority do hereby adopt a Resolution as follows :
I. That the branding toolkit prepared by Arnett Muldrow & Associates with the advice and
assistance of City staff is hereby approved ; and ,
2. That the Council vests in City staff the authority to use the toolkit in such a way as wi ll
maximize its aesthetic impact and utility , with it understood that the toolkit is a set of
elements and designs for the creat ion of Milton-branded messaging, images , and
icon ography .
The above Resolution was read and approved by the Mayor and Council of the City of
Mi I ton on the 18th day of March 2024.
Attest:
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